The need for transportation at this time is increasing which is accompanied by lifestyle of people who want everything more instant, faster, and easier. Customer behavior will help the company in adjusting customer desires in the services provided by the company. The purpose of this research is to know the influence of the level of satisfaction with the service of online transportation and public transportation in Banda Aceh city. The type of data used is the primary data obtained from questionnaire. The technique of data analysis is using multiple linear regressions. The result of this research shows that partially satisfaction variable has positive and significant effect on the service of online transportation and public transportation in Banda Aceh city, partially variable cost has positive and significant influence to the online transportation and public transportation service in Banda Aceh city. Simultaneously variable satisfaction and cost have significant effect to service of online transportation and public transportation in Banda Aceh city.

27/11/2018

978-602-53524-0-9

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