The rise of online-based applications makes people vying to do business online. One of them is busy discussed is about motorcycle taxis online. Some online motorcycle taxi companies compete to attract customers, especially young customers such as students. The density of student activity and mobility causes them to need easy transportation to get at affordable prices. The existence of an online motorcycle taxi is really helpful to them. But from some ojek online, Go-Jek is one that is often used by students. Where Go-Jek itself already has an application with mobile computing base so that it can be easily accessed anywhere and by anyone who has a smartphone. In this research, I conducted research on the user experience of Go-Jek application, especially among students. By conducting a survey of some students in Java island, it can be seen how the user experience for how the operation of this application and how the services provided. So it can be concluded things that cause students are more likely to use Go-Jek compared with another online motorcycle taxi.

27/11/2018

978-602-53524-0-9

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