Yogyakarta Special Region is the second smallest province after DKI Jakarta Province which is located in the middle of Java Island, tourism is one of its flagship sectors, this is evidenced by DIY as the second largest tourist destination in Indonesia after Bali. in 2017 there were 5,097,000 domestic and foreign tourists visiting DIY, of which the number of tourists who used hotel accommodation was 1,326,031 with a total of 512 hotels, where from year to year, hotel occupancy rates decreased. Hotels play an important role in the tourism industry because they provide lodging, food and beverage facilities and services as well as other services for the public who temporarily stay and are managed commercially. Cluster analysis is a statistical technique that is useful for grouping objects or variables into certain groups where each object has properties and characteristics that are close together. To help overcome the problem of the low number of tourists staying at star hotels in Yogyakarta, grouping of star hotels was carried out based on similar characteristics such as facilities, prices, customer ratings, and the number of reviews in order to obtain descriptive results of star hotel data in Yogyakarta and grouping hotels based on their similar characteristics. Based on the results of the analysis that has been carried out, it is obtained the results that the scrapping data of Yogyakarta star hotels are very good, there is no assumption deviation, and there is no blank data. Then for the grouping results obtained are as many as 3 clusters, with each cluster having members, 6 for the first cluster, 2 for the second cluster, and 38 for the third cluster. Where from the results of this study hope can be additional information for people who want to visit Yogyakarta, as well as for certain parties in an effort to weigh business.

27/11/2018

978-602-53524-0-9

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